SCOTTSDALE (Nov. 24, 2023)—Shamrock Farms® announced today its partnership with Enchant Scottsdale, recognized as the World’s Largest Christmas Light Maze. The hometown dairy is the official sponsor of the Little Elves Play Place with Mrs. Claus reading an original Shamrock Farms story, Roxie’s Merry Christmas, named after their beloved spokescow.
Enchant guests will receive a digital copy of the book and access to coloring pages FREE all season long. The weekend of Dec. 15 – 17, Roxie herself is making appearances with Mrs. Claus and the Shamrock Farms’ Jingle Moo Crew is distributing pure, fresh Shamrock Farms milk to Enchant guests as they leave the event. In addition, the first 250 families to visit the Little Elves Play Place on each of these nights will receive a limited-edition custom Roxie ornament for their tree.
“We’re proud to have been a part of Arizona families magical holiday moments big and small for over 100 years – from including our products in your holiday baking to connecting with us in person at events. We’re thrilled to be partners with Enchant, and look forward to helping make this the most magical holiday season yet,” said Ann Ocaña, Chief Marketing Officer for Shamrock Foods Company.
Opening on Black Friday (Nov. 24), Enchant’s sprawling 10-acre event is returning to Scottsdale at Salt River Fields. Featuring an immersive walk-thru light maze created with over 4 million sparkling lights, Enchant also includes an impressive 100-foot-tall holiday tree, a unique ice-skating trail, live entertainment, Santa visits, and a holiday shopping marketplace with crafts, gifts and culinary treats including festive holiday beverages and cocktails.
Shamrock Farms is sponsoring Enchant Scottsdale’s Little Elves Play Place, designed to give parents of young ones a place to escape and unwind. Within Enchant’s festive wonder, families will find activities away from the hustle and bustle, including story time with Mrs. Claus and the reading of Shamrock Farms original story Roxie’s Merry Christmas. Access is included with any admission ticket and children ages 7 and under will find all kinds of fun to explore.
To learn more about the event and to purchase tickets, visit www.enchantchristmas.com/scottsdale.
ABOUT SHAMROCK FARMS
Shamrock Farms is one of the largest, family-owned milk companies in the country and has been challenging category conventions every day for four generations. Founded in 1922, in Arizona Shamrock Farms is committed to delivering the best-tasting products on the market. Its impressive portfolio of products, including Rockin’ Protein and Shamrock Farms ready-to-drink milk, can be found in retailers and more than 50,000 quick service restaurants nationwide. Shamrock Farms has its own family farm with a herd of more than 10,000 cows. For more information, visit shamrockfarms.net and rockinprotein.com.
ABOUT ENCHANT CHRISTMAS
Enchant is the creator and producer of the World’s Largest Christmas Light Maze experience encompassing over 10 acres of festive programming inclusive of a dazzling installation of larger-than-life, custom-designed, and story-driven light sculptures. Produced on the playing fields of major league sports stadiums and iconic outdoor spaces, the event offers an ice-skating trail, live entertainment, interactive games, Santa visits and a charming holiday marketplace, entertainment, and more. Founded in 2016 by Canadian entrepreneur Kevin Johnston, Enchant has since delighted millions of guests in major cities in the U.S. and Canada. For more details: enchantchristmas.com. For more details: enchantchristmas.com
Media Contact: Brandye Billeter, 602-821-2881, [email protected]