Shamrock Farms and Rockin’ Refuel Sign Three Year Deal to Sponsor the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing
Strategic Partnership Allows Milk Brand to Power New Athletes and Audiences
[November 21, 2016] – Shamrock Farms and its popular Rockin’ Refuel line of protein milk beverages signed on as sponsors of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. The three-year partnership establishes Shamrock Farms as the exclusive white and flavored milk beverage, and Rockin’ Refuel as the official protein drink of the national teams and their more than 200 athletes. As sponsors, Shamrock Farms and Rockin’ Refuel will fuel athletes and fans with their great-tasting milk and protein milk beverages.
“This partnership is the perfect fit for Shamrock Farms and Rockin’ Refuel-we’re already the preferred brand for top collegiate and professional sports teams and athletes,” said Ann Ocaña, chief marketing officer for Shamrock Foods Company. “We’re proud to now provide the healthy protein and essential nutrients these world-class ski and snowboard athletes need to power their bodies, and compete at the highest level.”
The partnership kicks off November 26 at the Audi FIS Ski World Cup at Killington, where top athletes including Mikaela Shiffrin and Resi Stiegler will be competing. Shamrock Farms and Rockin’ Refuel – known for their pure, fresh milk – will support the partnership through advertising, events, special edition packaging, social media and public relations efforts.
“Our athletes are constantly pushing themselves in training, both on the snow and in the gym,” said USSA Chief Marketing Officer Michael Jaquet. “Our nutritionists here at the Center of Excellence in Park City, Utah are always looking for ways to increase protein intake. This partnership allows that to happen here at the Center of Excellence and on the road, helping our athletes achieve their goal of being Best in the World.”
Elite ski and snowboard athletes need a high-quality protein source to keep their bodies strong and healthy throughout the intense season. Rockin’ Refuel’s complete line of protein milk beverages tastes great and offers multiple varieties for the full spectrum of workout goals on and off the slopes. Rockin’ Refuel also recently sponsored the popular Warrior Dash race series, and currently fuels elite athletes including pro football players AJ Green and David Johnson.
Shamrock Farms mmmmilk offers white and flavored milk varieties made with pure, fresh ingredients, and with no added hormones. Every serving offers nine essential nutrients your body needs to function efficiently through an active day.
Look for Rockin’ Refuel products in the dairy case at grocery and convenience stores nationwide, and Shamrock Farms products in more than 50,000 quick service restaurants across the country.
Shamrock Farms Launches New Cold Brew Coffee and Milk
Dairy Innovator Enters Premium Cold Brew Market at Retail and Convenience Stores
[September 14, 2016] – It’s a match made in coffee heaven. Shamrock Farms is introducing new Cold Brew Coffee and Milk, combining 100% Colombian coffee with pure, fresh, Shamrock Farms milk with no added hormones.
A hot new product for the refrigerated beverage case, Shamrock Farms is capitalizing on the rapid growth of the ready-to-drink coffee category by pairing its quality milk with the on-trend cold brew taste consumers are craving. In fact, the refrigerated coffee category is up by 48 percent (IRI), while the cold brew products category is up by 115 percent (Mintel). The innovation was driven by consumer insight that an overwhelming amount of cold brew drinkers prefer the taste when the cold brew coffee is combined with milk.
“Refrigerated, ready-to-drink coffee is one of the fastest growing beverage categories,” said Ann Ocaña, Chief Marketing Officer for Shamrock Foods Company. “Our research revealed the opportunity to pair the smooth taste of cold brew coffee with our farm fresh milk, creating a taste profile that is spot on for both the cold brew fan and those just discovering the trend.”
Millennials in particular are driving the growth of cold brew coffee, enjoying the smoother, less acidic taste of cold brew to its iced coffee counterpart. With reverence to the craft of fine cold brew coffee, Shamrock Farms creates its Cold Brew Coffee and Milk using Colombian coffee beans that are roasted to perfection, then ground and steeped in cold water for more than 10 hours to achieve a rich flavor, also providing two times the natural caffeine of regular coffee. Shamrock Farms’ wholesome, fresh-from-the-farm milk is then added along with a touch of real cane sugar to provide a deliciously smooth and slightly sweet finish.
“We always have something new brewing for our milk and this time that can be taken literally,” said Ocaña. “Coffee and milk has long been the perfect match, but we’re making it easier and tastier to enjoy them together.”
Available in Original, Mocha and Vanilla in ready to drink on-the-go bottles, Shamrock Farms Cold Brew Coffee and Milk distribution begins this fall throughout Shamrock Farms’ home state of Arizona at retailer partners including QuikTrip, Albertsons, Safeway, Bashas’, Sprouts and major university campus stores. The product is expected to roll out nationally in early 2017.
About Shamrock Farms
Shamrock Farms, one of the largest family-owned and -operated dairies in the U.S. and boasting its own farm with more than 10,000 traditional and organic milking cows, produces and distributes a wide variety of farm-fresh dairy products to nourish families. Shamrock Farms mmmmilk can be found in over 35,000 SUBWAY®, Arby’s and Wendy’s restaurants nationwide. All Shamrock Farms products are made with milk from cows not treated with the artificial growth hormone rBST. Shamrock Farms, which has facilities in both Arizona and Virginia, is a division of Shamrock Farms Food Company, a family-owned and -operated business founded in 1922 in Tucson, Ariz. For more information, visit www.shamrockfarms.net.
Shamrock Farms Launches New Brand Campaign, Effort to Support MilkPEP’s sponsorship of the U.S. Olympics Team
Brand’s commitment to purity and freshness highlighted in new marketing initiatives
[April 27, 2016] – Shamrock Farms, one of the largest family owned and operated dairies in the country with products found in more than 45,000 quick service restaurants nationally, is getting a new look this year. A variety of new initiatives will reinforce the brand’s commitment to purity, freshness and superb taste, with no added hormones, and put its high quality ingredients front and center. Highlights of the new campaign include newly launched advertising, a fresh fleet of trucks and special packaging that supports the milk industry’s sponsorship of the U.S. Olympic & Paralympic Team.
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