Shamrock Farms to Bear Down with Arizona Athletics
Shamrock Farms returns to its Tucson roots as official protein and milk partner of The University of Arizona
PHOENIX (Sept. 27, 2018)— Shamrock Farms announced today that it has expanded its longtime relationship with the University of Arizona through a new partnership with Arizona Athletics – reinforcing the company’s commitment to supporting local athletes, families, and education.
The partnership is perfectly timed with the recent new packaging launch of Shamrock Farms ready-to-drink Rockin’ Protein line, which will now be the official protein beverage of the Arizona Wildcats, while Shamrock Farms becomes its official milk partner.
“We want to fuel our athletes with the best-tasting and highest-quality protein drink on the market and that’s Rockin’ Protein,” said Philip Lewis, Director of Sports nutrition with Arizona Athletics at the University of Arizona. “It’s made with real milk, tastes delicious and has the ideal carb to protein ratio that our athletes need.”
In addition to providing great-tasting Rockin’ Protein to student-athletes, the partnership includes installing Protein Performance Stations in the Football and Olympic Sport training facilities, on-site activations, as well as in-stadium signage, broadcast media, social media and advertising. Wildcat fans can look forward to enjoying a variety of Shamrock Farms pure, fresh milk product samples during select on-campus events throughout the school year.
Program benefits reach beyond campus and nourish the community with Shamrock Farms donating up to 50,000 servings of milk to the Community Food Bank of Southern Arizona this year alone.
“As a company full of Wildcat alumni and fans, we’re thrilled to extend and strengthen our on-going UofA partnership into the athletics program, said Ann Ocaña, chief marketing officer for Shamrock Farms. “We’ve been committed to the Tucson community for nearly a century and are excited to now be fueling its athletes to help them reach the top of their game.”
Shamrock Farms’ roots run deep in Tucson, beginning when W. T. McClelland founded the dairy in Tucson in 1922. His children and second generation of family ownership, Norman McClelland and Frances McClelland, both graduated from University of Arizona. Their unwavering commitment to the school is evident with namesakes including McClelland Park (housing the College of Agriculture and Life Sciences), McClelland Hall (housing the Eller College of Management) and the Frances McClelland Institute for Children, Youth and Families.
Additionally, Shamrock Farms opened up The Scoop, a Shamrock Farms Creamery & Coffee Bar located in the heart of the student union, in 2016. This campus destination has proven to be a popular place for students to refuel and hang out.
The University of Arizona is the latest addition to Team Rockin’ Protein, a group of world-class athletes, respected organizations, and top-level universities and high schools across the country who drink Rockin’ Protein to achieve their fitness goals. Rockin’ Protein is also a sponsor of the U.S. Ski & Snowboard Team.
About Shamrock Farms: Shamrock Farms is one of the largest family-owned dairies in the country and a leader in the industry. Its innovative milk-based beverages include Rockin’ Protein, Shamrock Farms Cold Brew Coffee & Milk and Shamrock Farms on-the-go milk, which can be found in retailers and over 50,000 quick service restaurants nationwide. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit rockinprotein.com or shamrockfarms.net.
Shamrock Farms Fuels Arizona State University Student-Athletes
Hometown dairy becomes official protein and milk partner
PHOENIX (Sept. 7, 2017)—Today Shamrock Farms announces its sponsorship of the Sun Devil Athletics program as the official protein and milk beverage. The three-year partnership establishes Shamrock Farms’ Rockin’ Refuel as Sun Devil Athletics’ exclusive protein beverage. It also spotlights the local dairy’s full line of pure, wholesome milk products as the official white and flavored milk partner.
“Our athletes have been enjoying the great taste of Rockin’ Refuel for years, so we’re thrilled to have our hometown Shamrock Farms officially partnering with us to give our athletes the very best in nutrition,” said Jean Boyd, ASU Executive Senior Associate Athletic Director.
Highlights of the partnership include the newly designed and exclusive nutrition station in the Student-Athlete Facility, in-stadium signage, social media and advertising. In addition, ASU fans will enjoy a variety of Shamrock Farms pure, fresh dairy product samples during home-game tailgates.
“Shamrock Farms is all about fueling athletes and active adults with the ultimate protein performance beverage made with real milk,” said Ann Ocana, chief marketing officer for Shamrock Farms. “Partnering with a Division I school in our own backyard is a perfect opportunity to engage with our community and reinforce that we’ve been nourishing Arizona families for 95 years strong and counting.”
In celebration of the partnership, Shamrock Farms will be donating 25,000 servings of milk to local food banks during the year.
ASU is the latest addition to Team Rockin’ Refuel, an elite group of world-class athletes, respected organizations, and top-level university and high schools across the country who drink Rockin’ Refuel to achieve their fitness goals. Team Rockin’ Refuel members include professional football players David Johnson and AJ Green, and World Champion Skier Ted Ligety. Rockin’ Refuel is also a sponsor of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing, as the official protein drink of the national teams and their more than 200 athletes.
About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country, manufactures the brand’s Rockin’ Refuel,protein-milk beverage, Shamrock Farms Cold Brew Coffee & Milk, Shamrock Farms ready-to-drink milk (found in retailers and over 50,000 quick service restaurants nationwide), and a wide variety of pure fresh dairy products, including sour cream and cottage cheese. All Shamrock Farms products are made with milk from cows not treated with the artificial growth hormone rBST. Founded in 1922 in Tucson, Arizona and still family-owned and -operated, Shamrock Farms has manufacturing facilities in both Phoenix and Augusta County, Virginia as well as its own farm hosting a herd of more than 10,000 cows. For more information, visit www.rockinrefuel.com or www.shamrockfarms.net.
Shamrock Foods Company Chairman of the Board and Former CEO Norman P. McClelland Passed Away Tuesday
[July 13, 2017] – Shamrock Foods Company announced today that Norman P. McClelland, 90, passed away on Tuesday after a brief illness. After serving as CEO for Shamrock Foods Company for 45 years, McClelland continued as a guiding force for the company by serving as Chairman of the Board until the time of his passing.
Shamrock Foods Company – parent company of Shamrock Farms and Shamrock Foods – was founded by Norman’s father, W.T. McClelland in Tucson, Ariz., in 1922 with a Model T truck and 20 cows. After 95 years of business, it is now one of the top privately held companies in the United States and one of the top 100 employers in Arizona. Norman was born in Tucson, Ariz., on June 21, 1927. He received a dual B.S./B.A. degree in agriculture and business administration from the University of Arizona before moving back to Phoenix, where he raised his family and grew the Shamrock business.
“My father was an iconic leader whose wisdom and leadership values will continue to be a guiding force for the company,” said Kent McClelland, President and Chief Executive Officer for Shamrock Foods Company. “He was loved by all who knew him, and I’m honored to carry on his legacy of business leadership and devotion to public service.”
Norman personified Shamrock’s long-standing commitment to “treat associates like family and customers and suppliers like friends.” The impact of Shamrock Foods Company extends far beyond the quality products it manufactures and distributes, because Norman believed it’s just as much the company’s duty to give back to the community as it is to provide superior products. Thanks to Norman’s leadership, Shamrock Foods Company supports more than 80 non-profit groups and donates more than 450,000 pounds of food annually to local food banks.
Not only was giving back to the community a philosophy McClelland instilled in his company, but he himself served as a role model by actively supporting many charitable, business and community organizations including the St. Mary’s Food Bank Alliance, Phoenix Children’s Hospital, Phoenix Mountain Preserve, the Boy Scouts of America, Boys & Girls Club and Interfaith Ministries, among others.
Throughout his lifetime, Norman served as a leader for organizations including the Arizona State Fair, 100 Club of Arizona, Phoenix Mountain Preservation Commission, Save Our Mountains Foundation, University of Arizona Eller School of Management, Rockford Institute, Howard Center, Goldwater Institute, Joe Foss Institute, Duet and the Irish Cultural & Learning Center.
Norman’s Irish heritage was a source of tremendous pride, and he dedicated much of his time to ensuring that Irish culture continues to thrive in Arizona. He kept in touch with his family in Ireland and frequently traveled there to see family and friends. He was actively involved in the Phoenix Irish Cultural Center and led the charge to create the center’s 11,000-square-foot state-of-the-art library. In 2016, he received the Presidential Distinguished Service Award for the Irish Abroad from the Irish President in recognition of his commitment to promoting Irish culture and history.
He placed a high value on education and remained an active supporter of his alma mater, the University of Arizona, throughout his life. Norman and his sister, Frances H. McClelland, were both alumni. In 2008, McClelland Park was built to house the John and Doris Norton School of Family and Consumer Sciences, and in 1992 the new Eller College of Management facility was dedicated and named McClelland Hall in their honor.
A viewing will take place from 5 to 8 p.m. PST, Friday, July 21 at Valley Presbyterian Church (6947 E. McDonald Dr., Paradise Valley, Ariz.)
Memorial services will take place both in Phoenix and Tucson, Ariz., as follows:
10 a.m. PST, Saturday, July 22 at Valley Presbyterian Church (6947 E. McDonald Dr., Paradise Valley, Ariz.)
2 p.m. PST, Sunday, July 23 at Trinity Presbyterian Church (400 E. University Blvd., Tucson, Ariz.)
In lieu of flowers, memorial gifts in Mr. McClelland’s memory can be made to the Phoenix Irish Cultural Center at www.azirish.org/support-registration or by calling (602) 258-0109.
About Shamrock Foods Company
Founded in 1922 and still family owned-and -operated, Shamrock Foods Company specialized in the manufacturing and distribution of quality food and food-related products. The company has become a symbol of integrity for households and businesses. Shamrock continues serving customers through a family of companies, including Shamrock Foods, one of the Top 10 foodservice distributors nationwide, and Shamrock Farms, one of the largest family-owned and -operated dairies in the nation. To learn more, visit www.shamrockfoods.com.
Gold Medalist Ted Ligety Joins Team Rockin’ Refuel®
Alpine Ski Racer Chooses Rockin’ Refuel by Shamrock Farms as Protein Beverage Partner
[Phoenix, AZ] – Rockin’ Refuel®, a complete line of protein-packed milk beverages by Shamrock Farms, announced today that U.S. Ski Team athlete, Ted Ligety, one of the most decorated alpine ski racers in history, will join Team Rockin’ Refuel. Ligety will be featured in the brand’s advertising, social media and public relations campaign beginning this fall.
The addition of Ligety helps strengthen Rockin’ Refuel and Shamrock Farms’ affiliation with the sport, after announcing a three-year sponsorship of the U.S. Ski and Snowboard Teams in 2016. Rockin’ Refuel is the official protein beverage, and Shamrock Farms is the exclusive white and flavored milk of the national teams.
A dominant force in the men’s alpine circuit, Ligety burst onto the scene in 2006 at the age of 21 and has been racking up wins on the big stage ever since. He enters the 2017-18 season looking to add to his already impressive resume of five World Championships and 25 World Cup wins.
“To win against the toughest competition in the world, I need high-quality protein to help build and maintain strength and endurance,” said Ligety. “I drink Rockin’ Refuel every day, it not only tastes great, but because it’s made with milk, it has the important nutrients I need to stay healthy and ready for tomorrow.”
Ligety is the latest addition to Team Rockin’ Refuel, an elite group of sports stars and fitness advocates who drink Rockin’ Refuel to achieve their fitness goals. Team Rockin’ Refuel members include professional football player David Johnson, respected organizations, and top-tier universities and high schools across the country.
“We’re proud to fuel gold medalist and world-class skier, Ted Ligety,” said Ann Ocaña, chief marketing officer for Shamrock Farms. “Elite ski racers like Ted need a high-quality protein source to keep their bodies strong throughout the grueling season.”
Made with pure, fresh Shamrock Farms milk, Rockin’ Refuel tastes great and helps active people of all fitness levels look and feel their best. With up to 30 grams of high quality protein, Rockin’ Refuel provides sustained energy throughout the day. Ligety will also be featured in promotional materials for Shamrock Farms’ ready-to-drink milk.
To learn more about the complete line of Rockin’ Refuel products and to find the best one for you, visit rockinrefuel.com. All products are available in 12 oz. bottles in the dairy case at retail locations nationwide.
Shamrock Farms Debuts New Cold Brew Coffee and Milk Line Nationwide
Dairy Innovator Expands Portfolio with Entry into the Premium Cold Brew Market
[Phoenix, AZ] – Shamrock Farms is excited to announce their latest innovation – Cold Brew Coffee and Milk – which hits store shelves across the U.S. this week. Initially launched in Shamrock Farms’ home state of Arizona, the hot new product for the refrigerated beverage case will now be available in grocery and convenience stores including Publix, ShopRite, Stop & Shop and Giant. The product combines 100% Colombian coffee with pure, fresh Shamrock Farms milk with no added hormones.
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