Shamrock Farms Dairy Launches New Branding Campaign

PHOENIX (January 13, 2006) – Shamrock Farms, the largest dairy in the Southwest, is launching a new branding campaign on January 16. The campaign includes a series of new radio spots and outdoor boards that introduces and provides a voice for Roxie, Shamrock Farms’ beloved spokescow who appears on all the packaging.

“We are really excited about this new campaign because it captures the personality of Shamrock Farms, our brand, our products and our people in a fun and creative way,” said Sandy Kelly, director of marketing for Shamrock Farms. “It also drives home the message that we are committed to providing our customers only the finest farm fresh products from our real dairy farm with 10,000 cows.”

The radio portion of the campaign includes six 60-second spots that all feature Roxie “Chewing the Cud.” In one ad, “Wisconsin,” Roxie hosts a radio talk show expressing her disdain at the notion that Arizona dairy could somehow be inferior to dairy from Wisconsin. Each spot emphasizes that Shamrock Farms produces only the finest dairy products with the already well-known tagline – Real Farm. Real Fresh. The campaign will air in the Phoenix and Tucson markets.

Shamrock Farms also is unveiling new outdoor boards and delivery fleet trucks that feature Roxie speaking her mind via a quote bubble. Fun-loving spokescow Roxie says things like, “Even 2% milk gets 110% effort.”; and “Want it fresher? Grab a stool and a pail.” All boards are signed Roxie and can be seen in Phoenix and Tucson.

About Shamrock Farms

Shamrock Farms, the largest dairy in the Southwest, produces and distributes farm-fresh milk, as well as whipping cream, sour cream, cottage cheese, ice cream and frozen novelties. Shamrock Farms, which has its own farm hosting herd of 10,000 cows, is a division of Shamrock Foods Company, a family-owned and operated business founded in 1922 in Tucson, Arizona. For more information, visit

Media Contacts

For National Media
Amy Layfer
Phone: (312) 929-0517 

For Arizona Media
Brandye Billeter
Phone: (602) 821-2881

Heather Gearhart
Phone: (928) 699-9429

For Rockin' Refuel Related Media
Spencer Taich
Phone: (312) 929-0502

For Arizona and National Advertising Inquiries
Kristen Caldwell
Phone: (214) 891-5048

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