Great Gallon Give Media Alert

WHAT

Shamrock Farms is joining in The Great Gallon Give – the National Milk Mustache “got Milk?®” Campaign that will give away hundreds of thousands of gallons of milk nationwide to help raise awareness of the important role milk plays in building strong families.   

For its part, Shamrock Farms is participating in the Phoenix Great Gallon Give on Jan. 16, hosting a consumer giveaway online and also inviting consumers to participate in a virtual food drive to earn servings of milk for St. Mary’s Food Bank.   The Great Gallon Give will be at The Phoenix Zoo on Saturday, Jan. 16. Consumers can stop by and receive a FREE gallon of Shamrock Farms farm-fresh milk, while supplies last (2,000 gallons of low fat and fat free milk available to the public).   

Shamrock Farms is also giving away a one-month supply of gallon milk every day Jan. 10 – Feb. 9, 2010 and one grand prize of a one-year supply of Shamrock Farms’ gallon milk. To enter, consumers simply visit www.shamrockfarms.net and complete the online entry form.   

Consumers can also help those in need obtain this nutrient-rich beverage by becoming a FAN of Shamrock Farms on Facebook. For each new fan beginning Jan. 10 through Feb. 9, 2010, Shamrock Farms will award one FREE serving of milk to local food banks, up to 1,000 gallons (16,000 servings)! This is in addition to 1,000 gallons already being distributed through The Great Gallon Give.  

WHEN/WHERE

Phoenix Great Gallon Give  

The Phoenix Zoo (gallons will be distributed outside the Zoo’s entrance)  

1 to 3 p.m., Saturday, Jan. 16, 2010  

Great Gallon Give Online Giveaway / Virtual Food Drive  

www.shamrockfarms.net / www.facebook.com/shamrockfarms  

Jan. 10 – Feb. 9, 2010  

WHY

Milk is an irreplaceable, all natural wellness beverage responsible for supplying nine essential nutrients including four of the seven nutrients of concern for adults (calcium, potassium, magnesium and Vitamin A). Milk alone is the No. 1 source of calcium, Vitamin D and potassium. It is also the No. 1 source of protein for children ages 2 to 11, and in children followed from ages 2 months to 8 years, a higher dietary calcium intake from calcium-rich foods like milk, cheese and yogurt were associated with a lower percentage of body fat. Learn more at www.whymilk.com.  

PUBLIC CONTACT

To learn more about Shamrock Farms participation in the Great Gallon Give, visit www.shamrockfarms.net or www.facebook.com/shamrockfarms or call 1-888-HI-ROXIE. 

Download this Media Alert (PDF)

Media Contacts

For National Media
Amy Dobrozsi
Phone: (312) 929-0517 
Email: adobrozsi@talktocurrent.com

For Arizona Media
Brandye Billeter
Phone: (480) 584-5354
Email: brandye@beheardpr.com

Heather Gearhart
Phone: (928) 699-9429
Email: heather@beheardpr.com

For Rockin' Refuel Related Media
Spencer Taich
Phone: (312) 929-0502
Email: staich@talktocurrent.com

For Arizona and National Media Inquiries
Kristen Caldwell
Phone: (214) 891-5048
Email: kristen_caldwell@richards.com

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